With the development of market economy

According to statistics, physiological footwear now in the U.S. athletic footwear sales have accounted for nearly 25% share, while those who do not physiological footwear sales were down 12%, the rise of physiological footwear for the entire athletic footwear market has been created significant impact, while classification investors MBT physiological footwear is also hot because of substantial revenue obtained, the Swiss company has invented the concept of no fixed soles to simulate barefoot in the soft surface to walk on uneven nature of the situation, help activation of human body in small muscle groups. At present the physiological shoes are sold in over 30 markets more than 500 million pairs, so that their double-digit growth rate. Thus, the new product on the consumer market with a strong appeal, it also proved that only the use of innovative thinking enterprises for production and operation, the operation of differentiation can be achieved with a core competitive advantages, to the distinctive feature marketplace.

With the development of market economy, the major competition in the industry has entered a white-hot stage, the survival of the fittest laws of the market to such an atmosphere even more tense. In the footwear industry with great potential among the contest between the shoe is escalating, the endless brand footwear market for a time to shine throughout, but the more serious the same phenomenon, allows the original owners a strong competitive brand products eclipsed. Product image, positioning and even imitate the way of marketing to follow suit, so a lot of shoe brands have lost their own content and features, not with a unique personality to attract the attention of consumers, thus losing the opportunity to take market-friendly position. Therefore, brand shoe to enhance competitiveness, opening up greater market development, we must head start, the game, and creative spirit, and constantly create new products, new technologies, new markets and new situation of overwhelming competition in order toenable enterprises to become invincible.